Businesses are becoming smarter in 2019- online marketing has eventually overtaken traditional strategies. Surveys have claimed that a simple Google search is the key initiator of 35% of the online product/services taking place in modern times.
If that had inspired you to boost your website to rank higher in Google, here are the top 10 ways that can help your website to rank higher on Google.
- Link building for success
Quality over quantity- surveys have revealed that the #1 factor considered by Google while displaying results is to prioritize the quality links. Be smart; avoid link spamming/farming. Here’s a tip- you will automatically rank higher in the searches if your site URL contains the keywords on which you plan to gain higher rankings.
- The power of Search Engine Optimization
Speaking of keywords, SEO is your ultimate guide if you are looking to gain organic traffic on your website. It is advised that you get along with the basics of Search Engine Optimization if you desire to rank in the top five results of your customer’s Google searches.
- Post relevant content and update regularly
Content is king, so make sure that you are publishing relevant content and updating it regularly. SEO strategies are usually ineffective if you do not have regularly updated quality content that is relevant to the search party needs. Here’s a quality tip- refrain from duplicity of content.
- Lengthier the content, higher the ranking
Google strictly prefers the sites with lengthier content, which justifies why blogs are so popular. Besides, when your content is lengthier, you can use numerous keywords that increase your chances of being found easily on Google.
- Metadata- why is it important?
Although it is not proven to enhance search rankings, Metadata is the data that influences the user to click on your website. Keep short and intact meta descriptions to convey your message clearly, and gather more traffic towards your site.
- Optimize your image
Google indexes the images you are using on your website. It helps the search engines in conveying your product and service offerings to your potential clients. The same images also appear in the Google Images section. If you seek for the best results, optimize your images and name the files accurately.
- Be more mobile-friendly
Surveys claim that 63% of the total web traffic in 2018 was generated by mobile traffic. Here’s a pro tip- use the GMFC (Google Mobile Friendly Check) tool, and ensure that your site is perfect for mobile searches.
- Do not let them pop-up
Google is taking strict actions against interfering pop-ups to enhance the browsing experience from 2017. Make sure that pop-up ads are not covering your website content, if you want to dodge the SEO penalties imposed by Google.
- Reduce site speed
Time is money; 40% of the users cancel a website that does not load within three seconds. Make sure you choose an ideal hosting provider with a minimum 99% uptime score and publish compressed images on your website to increase the site loading speed.
- Perks of being certified by SSL
The key difference between an “https” and an “HTTP” is the sign of safety- the SSL certification. An SSL certification ensures the encryption of personal information, which is highly preferred by the customers. Get your website certified by SSL to attract a higher user segment.
Let’s be honest- nobody scrolls to the second page anymore. Be smart; get along with the system. Use these tips and boost your website rankings to another level.