If you want to grow your business without increasing the marketing budget, then you need to generate an SEO- friendly content.
How SEO works?
The search engine optimized websites with a good backlink profile and firm authority get higher ranking in the search engines. If your website is visible on the first page, then it will definitely get more clicks, engagement as well as likes and shares. But when your page is not showed up in the initial results, then even the excellent articles will not be of any use.
You need to ensure that you write SEO friendly content of you want your business to flourish. Now, what is meant by SEO friendliness?
An SEO friendly content is always created in a manner that will help the search engines to give the content a higher ranking.
How to develop SEO friendly content?
- Use headlines/sub-headers
Using headlines and sub-headers allow the readers to read your articles quickly. The readers are more likely to share the content that is easy to read. In the same way, search engine robots also recognize the headings and use them to better understand the content.
- Add links to the earlier content
Good content is likely to have a lot of backlinks, external and internal both. If you want to move traffic and want a higher ranking for your previous content, then link to them from your newer content. This helps people and search engine robots to find out the best-written articles.
Additionally, links to reputable websites increase the credibility of your own website.
- Optimize your article’s length
These days Google gives priority to lengthy and higher quality content. It aims to offer users the best results in the form of posts with thorough answers. Nowadays, it’s not enough to write 200-400 words Articles. But it is important that you should not water down your content.
- Choose keywords wisely
Begin with identifying keywords relevant to your article. You already have some keywords in your mind before beginning the topic. You can also use keyword planning tools or use more advanced SEO tools. You can also hire an SEO agency to do the same for you. And when you begin writing, place the keywords in title, meta description, headings, Alt tags and main body.
- Optimize your images
Images are necessary to make your content look attractive and interesting. Add keywords to the image files and also optimize the picture’s size. Too large photos can increase the load time and affect SEO.
- Make the content shareable
When you have written SEO friendly content, the next thing is to make it sharable. Share this and Addthis websites can add social media buttons to your portal so that readers can easily share the content.
- Write high-quality content
If you want people to read and get engaged with your content, write useful and entertaining. Quality is the most important factor required for content.
When you constantly learn about SEO and write an SEO friendly content, you will get the results quickly and your pages will never get buried on page two of Search Engine’s results.