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Content Writing Services helps create meaningful leads for businesses.
Generating revenue for any business is perhaps the core of any business to make it sustainable. But how to do that? There are several ways to bring in potential customers; one such way is content writing services. Today, apart from the traditional approach, digital marketing has various new tools, which helps gain a customer for any business.
Today, successful businesses require an online presence, and an effective online presence comes with valuable content. There is a lot of useful content with little relation to the core business, and it is mixed with occasional promotional messages.
Importance of content writing in the present business scenario
The importance of content cannot be undermined in the present way businesses are marketed, especially with the expansion of the internet. If we talk about India, there are more than 400 million internet users, and the number is just increasing every day. Potentially India is going to be one of the 5 most internet friendly countries in the world. In such a scenario, it is pretty much understandable that expanding business on digital platforms is so important.
Let’s try to figure out why content writing is so much critical. It is connected with the growth of online businesses and digital marketing. And when you go online, content is the king, therefore content writing service providers are so crucial for your businesses.
Here is a look at the present (2020) top 10 internet users (country) in the world:
Sr No. Country Number of users (Millions)
1 China 784.4
2 India 455.3
3 United States 245.4
4 Brazil 140
5 Japan 115.4
6 Russia 109.8
7 Indonesia 84
8 Mexico 82
9 South Korea 73.2
10 Germany 69.5
Let’s try to understand the growth of the internet in India and how it is bringing businesses to the online world.
Internet users in India stand at more than 400 million, and this number will only grow, making India one of the top countries where businesses will get more and more internet-centric. From a food delivery business to a flower shop, everyone uses the internet to get their business on top. With the way people in India spend time on their smartphones, it is more probable that they will use their smartphones to purchase. It’s happening; it’s reality, especially with the younger people using their smartphones to do almost everything.
Tapping these young customers through content and digital marketing
So as we know, more and more customers of any business are on the internet. Companies need to use the internet to make these potential customers aware of the products and services that a business is offering.
The growth potential of the internet in India and requirement for powerful content on web
Though India is the 2nd largest internet user, still the penetration is 36 percent. It’s more than evident that there is vast potential as far as growth is concerned. Also, most internet users in India are concentrated in urban areas. Therefore, there is a vast potential for change in the semi-urban areas and villages where still the majority of Indians live.
As the internet grows, content requirements also increase as content is driven by content. The content consumption is all set to grow, and with this, there will be a growing demand for content. That is where the requirement for content writers and content writing companies will grow.
Most content in India is consumed on smartphones.
Mobile is the preferred mode for content consumption in India. With 900 million users of 4G and 5G set to be launched in 2020, India is all set to live on the internet. With this data, it is not difficult to understand that there will be a massive requirement for content to cater to this growing audience. As more and more purchases are being made on the internet, businesses need to have relevant content to sell their product and services.
What does content marketing do, and why effective content writing is so important
As we understand that businesses are driven by content, it’s not very difficult to understand that content marketing is essential.
The simple question is, what is content marketing? The most straightforward answer for this is that content marketing helps build a long-term relationship with the target customers. Content helps capture the target audiences and attract them to purchase your product and services.
Why is content writing so important? Here are the pointers that will help you understand this
- I don’t trust advertising; I want valuable information – yes, that is the truth, customers are looking for valuable information and not for a fake product advertisement. So gear up for content marketing – That’s very, very crucial.
- People look for really great content, and Google likes it as well. Google also looks for high-quality content to rank your site better. So here is all the more reason for looking for the right content for your website.
- Content spreads fast – yes, that is the truth. Content has excellent power, and it spreads through social media and other channels really-really fast. So gear up for quality content for your website.
- You can build trust for your brand, which you cannot with advertising as people take advertising as self-promotion without much substance. That substance in the business has to be achieved through powerful content.
Let’s analyse the importance of content for small businesses
Content Marketing is essential, and big companies are already doing it in a big way. The thing that helps them to push content marketing is their budget. They have deep pockets, and they can spend money on producing voluminous content to cater to their businesses.
Small businesses need to have the right content strategy as their spending power is minimal, and they can not simply go on producing content without measurable results.
What Questions do small businesses ask themselves?
The small businesses need to ask questions like:
What content should they produce?
What should be their content strategy?
How can they achieve significant results with the right content marketing plan?
Are you not sure about your content strategy or your content plan?
Are you still not confident about the content strategy or the content plan that you should have, then it’s better that you take the consultation of a content writing company as they can guide you to make the right content plan and give you the requisite keywords as well as execute your content marketing plan over some time to provide you with the right results?
Investment in content strategy will always give you the success you want.
REMEMBER – 75% of brands are now using content writing services or hiring a team for getting their content strategy.
This is the importance of content strategy, and that is why you should never think twice before you get a budget for content strategy. It’s a profitable investment for sure.
Why invest in content strategy and content writing services?
You get great returns on small investments.
For small businesses, the budget is always small, and they want to reach their customers without making a lot of investment, and that is where content marketing helps. It does not cost you a fortune and gives a business all the right results.
Content Marketing provides you significant value
How does that happen? Big companies spend a lot of money on providing customer care services. Small businesses cannot afford it, but the customers always require information to their queries about your products and services. Content Marketing can do this for you. Through your content, the customers can gain all the requisite information about your products and services or the industry vertical you are working in.
It’s not always about your products and services; it can be a lot of other things related to your products and services or the industry you are working in.
Content on social media, on your website, and various other platforms helps bring the right results for your company.
With content, your business reaches new audiences.
One of the great things you are doing by hiring an article writing service or a blog writing company is helping your business reach new audiences. You are promoting your business to new prospective customers through your business.
The cost of producing content is only one time, but the benefits are forever
One of the great things that you get when you hire content writers or outsource content writing services is that you are spending only once, but the benefits you get are for all times. Once your content is live on Google, that’s it. You keep on gaining traffic, and there is always a chance for conversions.
Boost organic search through content writing
One of the great things about content is that it helps you in organic search. The more content you have, the better is the chances of your page landing up in the Google search.
As Google drives approximately 80 percent of all searches globally, it makes a lot of sense to make your content available.
Till now, you must have realized the power of content writing and how it can bring positive results to your website.
But what if you are using content writing and marketing and not getting the right results? It must be that there is some lag, and we need to explore that.
The problem is the competition. There is a big chunk of the audience for any business or product under the sun, but the problem is that there are an equal number of providers, which is why you cannot bring in the right results for your business and services.
So we have to understand the importance of compelling copywriting for an effective content marketing campaign. Yes, copywriting directly appeals to the prospective customer to purchase a product. It’s not essentially content marketing which is more of blogs, viral videos, white papers and other methods to spread your word.
How to make your content more effective:
- Great content should be mixed with some call to action
- Content must have great subheadings which let your readers understand the flow of content
- Make your content look valuable and not like an advertisement.
- Write for your audience and not for the search engines
- Your content should be solution-oriented
- Your content should be entertaining enough for audiences to proceed reading your content
- Give examples – people love to read actual instances, and that is important
We have understood the importance of content for a business, but the important question is how it will work. What needs to be done to make it work. You may have any questions in your mind, like:
- Should I hire a team
- Should I work with freelancers
- Or should I get a content writing agency that will work
Our answer is that you should not think much and get in touch with a high-quality content writing agency. Many high-quality content writing service providers in Delhi, India, can bring wonderful results for your company.
We will let you know why hiring a content writing service makes a lot of sense:
Hiring a content writing company saves your valuable time
It really does! Do not ask your team to delve into content writing. It will be a sheer waste of time. Even if you are able to come up with a content piece, it is not probably going to help your business. So just get in touch with a content provider of repute and let them do this job for you. You will surely get the results that you are expecting.
Well Content writers know a lot about search engines, especially Google
Yes, content writers know how to write search engine friendly content. This is an important reason that taking the services of a content writing company makes great sense.
Content writers know what works for your business
Content writers know what works for your business. How will you be able to generate more revenue online? They will write in a way that will impact your consumers. It is going to bring results for your business.
Do you want to make your website look impressive, then content writing is something which you should opt for:
Are you looking to make your website look more valuable and more information-oriented, then content writing is something that you should opt for.
What are the top tools for content marketing:
- Ahrefs.com is one of the tools which can be used to understand the effectiveness of your campaign.
- BuzzSumo – If you want to increase your traffic through organic search, then ahrefs.com is good; if you’re going to increase your traffic through social media, it is excellent to have buzzsumo.
- Google Search Console is another great place where you can analyse your content. It certainly is. You can see top search queries with the data on impressions and clicks. There are tools like sitemaps that can be utilized for Google robots to have optimized navigation of your site. With the help of this powerful and accessible tool, you can plan and work your SEO and content strategy to boost your traffic and help your site appear in organic searches for keywords related to your business.
- Ubersuggest is another excellent tool to analyse your keywords and the competition around them.
- Semrush is another excellent tool that can help you get an idea about the keywords for which your competitors are paying.
Creating powerful content that drives your traffic
Content marketing is all about content and is the most powerful component of your overall digital marketing strategy. You need to understand your target audience and the type of content to cater to these audiences to reach your goal. Taking help from a professional writing company makes a lot of sense, and they can help you with that.
What type of content one should write to bring more traffic and customers:
We have to understand what content needs to be put forth to your target audience. How you should write.
- Your content should build trust among your audiences. It’s very, very important. Reviews etc., written by customers, are examples of a range that builds trust with your audience. So put up such content for your audiences; this can be very, very helpful.
- Write content that helps the audience understand and create awareness about any products, services, or anything else. White papers and newsletters are examples of content that educates or makes prospective customers aware of a product or service.
- Video success stories: This one is great for social media; if you publish such videos where the customers talk about your content, it’s really-really beneficial in promoting your product or service.
- Content that helps in conversion is also suitable for consistently produced content. Case studies or Results are types of content that can help generate awareness and results for your business.
Type of content that is going to help people search your business
Now, as we have understood the importance of content marketing. Next, we have to understand what kind of content will help your business. What type of information people are looking for, and what content you should be serving to the customers.
Infographics is a great one to start sharing with your valued customers.
Infographics present data that helps customers absorb information quickly. It can be in the form of some sort of stats, chart etc. An infographic has both visual as well as written components.
Video content is another essential content type to educate or inform your customers:
Videos are easy to understand, and they work great as a guide and are very easy to follow. Businesses can use videos to inform their customers about their companies and some How-to guides to help their customers use their products and services. Some companies make a series of video tutorials to educate their customers.
White papers provide comprehensive information about the business or the industry verticals.
White papers are authoritative, and they work as an excellent guide in a business or the industry verticals. White Papers uses stats, data etc., to prove a point. It’s great for your business and sort of educates customers to understand your products or services.
Content in a format of case studies
A case study provides a detailed report. It works as an example, something which has already been done and will work equally well in the future. Case studies tell the customers that “This is going to work” as someone has already successfully experimented on that. Case studies inspire and motivate to take a particular step or experiment and repeat a success story.
Product Reviews are great and help a customer understand your products and services: Product reviews can be on your website or an e-commerce website or on some other platform that talks in detail about your products or similar products. Product reviews try to give in-depth information.
Interviews tell a lot about your products and services.
Interviews are also a format of writing that works great. Interviews help to connect with your audience. Interviews may talk about a lot of personal experiences about your products or services.
Checklists are another important format for content marketing and making connections with your audiences. Herein you are giving instructions to your audience.
Research: Giving research reports and surveys are other important types of content marketing wherein you are establishing yourself as an industry expert. The research reports can be published on different media platforms, which can help you create brand awareness or enhance your brand’s reputation.
Publish industry news or give a video about industry news –
This also helps in establishing brand connect with your audience.
Newsletters
Newsletters are also a great way to enhance the presence of your brand. Newsletters are basically for a group of people interested and want to know or understand your industry, business, or product. Newsletters are a great way to indirectly promote your products and services. However, you should never directly sell your products or services in a newsletter.
Listicle is another attractive type of content
Another way to present your content is in the form of a listicle. Listicles are easy to read. People can grab the message of the content relatively easily. A listicle example could be like “Top 10 content writing companies in India”. Readers know what they are reading, and they can also skip the content in a listicle and go to their favourite list quickly.
“How to” content posts:
This is another type of content that is popular among readers. These posts teach how to do something. Example” How to write a high-quality article etc. How to content provides solutions. The consumers may have various questions and answers for those questions from How to post.
“What” Posts:
Another important text content that businesses can serve to their existing and prospective customers is “What” posts. Again like “how to” posts, these posts also answer questions. An example of a “What” post can be – What type of titles attract customers to the content”.
“Why” posts
Why posts are another type of post which is attractive to the readers, these types of posts give facts and figures to the readers.
Why research on content types is necessary for businesses
Types of content are necessary for businesses. Proper research in the types of content that a company should be posting has a lot of relevance. The more engaging the content is to the reader, the more likely it will be shared. “What, Why and How” posts are generally more shared by the readers, and it means that your reach is enlarged through these posts. Another type of post that is very attractive and more likely to be transmitted is video posts. Creating powerful video posts and sharing through various digital channels; it makes a lot of sense. Videos are easy to understand, and most of the time, it is entertaining or absorbing in some ways.
Blogging on your corporate website
Blogging is an excellent idea for your business website. Blogs are very interesting as they present a more personal viewpoint. Blogs are exciting, and at the same time, they are very interesting to read.
Why blogs on your website add a lot of value:
- The majority of customers make a purchasing decision after reading your blog
- A good and creative blog makes people have a positive vibe about your products and services
- People learn about your company through your blogs more than the ads
- Ads are far more expensive, so starting a blog is one more reason.
What else a good blog on your website does
Blogs can also create a sort of loyalty in your customers, and it helps to create a personal relationship with your customers. Blogging is not easy as it appears, especially when you are doing business blogging. If your blogs are too personal or you vent anger about something, it will not work. It’s important that you understand your audience and your products and write blogs in a manner that creates a positive image of your company and your products and services.
Top tips for writing a business blog
1 – Do not be personal in your business blogs or express extreme personalized opinions.
2- You need to sound successful in your blogs.
3- Do not write much about controversial topics; you need to choose your blog topics rather carefully.
4- Show consciousness about common values of the society like environment etc.
5- Don’t make the blogs too promotional; that is not a good idea.
6 – You need not market your blogs, instead let the blog make a good impression about your products and services.
7- Choose topics carefully which are close to your products and services.
Conclusion:
It’s not difficult to understand the critical role of content after going through the above. Using content in the right way is going to give the right results.
If you are looking for content writing services at competitive prices, please get in touch with Content Connects.