Content Marketing is a great option as more of the world goes digital
Covid-19 pandemic has affected the global economy badly. The world is going through a major socio-economic crisis. It is clear that almost all types of industries are suffering from a heavy loss these days. Being unable to cope up with the situation, some brands have stopped their marketing efforts. But it is said that there must be a bright morning behind every dark night. So every organization, small or big, should maintain consistency in marketing their products to have long term benefits. It is seen in the past too, that some brands have evolved more by some unique marketing strategies in crisis situations. The ways of doing that have become easier now-a-days with content marketing efforts. Because content marketing is entirely a digital way of marketing. It reaches out to people in their homes. Before discussing why content marketing is so relevant in times of Covid-19, it is important to understand what content marketing actually is.
Content marketing is online marketing which doesn’t directly promote or sell a product. But it adds a great value in terms of indirect perception building about a product or service, as well as telling all the small details of the product. It grows the interest of people in that product. It is targeted towards a particular audience. The content is highly valued and presented in an interesting manner. It is creative, authentic and consists of proper research work. Content marketing can be in the form of video, blog or social media post etc. Seeing or hearing about a product, a person generally connects to some words. For a food product it may be tasty, delicious etc. Content marketing does the connecting job very well. It is designed with words that make the product reach out to more people.
How content marketing is different from general advertising
Content marketing is different from general advertising in several ways and that’s why it is more effective for both sellers and buyers during this pandemic situation. Here are some of the reasons:
- Life before and after Covid-19 will never be the same. People will avoid crowds, stay at home mostly and look for safety measures in every step. Content marketing should be easily designed keeping all these in mind. Content having awareness messages can have great impact. The brands can share posts, images and videos related to their social work these days as content marketing. That will help them a lot.
- It is very clear that people are going to spend more and more time with their phones and laptops as physical presence and interaction has been minimal due to the ongoing pandemic situation the world over.
- The Cost of content marketing is lower than general advertising. During this economic crisis content marketing is profitable.
- Organizations can arrange large events to promote their products during Covid-19. Content marketing can prove to be a good substitute.
- Content marketing is useful for building trust and relationships. If customers find organizations building relationships and giving support to them in this tough time instead of just trying to sell products, it will help the brands grow fast.
Content marketing informs, educates and entertains. During this pandemic situation people are mentally exhausted too. As content marketing doesn’t directly promote a product, it can give mental relief to its target audience by interesting contents.The virus outbreak has affected almost every industry. But they should take advantage of the situation by standing with affected people. This work can be done most effectively by content marketing. When the situation gets normal, people will remember those organizations who kept connecting with them. It is already proved by some pioneer organizations that a unique content marketing strategy can help gain major profits. Content marketing has a great impact on purchase decisions. Therefore, during this massive slowdown, content marketing is a very important weapon that a brand or organization can use to boost up their business.