Landing pages are essential for any business. It not only ensures a boost in conversations but also offers the visitors’ ample opportunities to sign up, download or buy from a website. The term landing page refers to an independent web page that directs the visitors straight to the opt-in offers/ lead magnets. However, if you consider the home page to be a good landing page, you may be mistaken. Unlike the versatility of a homepage, the purpose of a landing page is one – capturing the details of a visitor via the lead-capture form.
However, this information cannot serve its purpose if not used practically. So, without further ado, let us see a few intriguing tips to create effective landing pages.
5 Efficacious Landing Page Creation Tips
- Keep it Simple, especially the Navigation
It is one of the most vital things that you should keep in mind when creating a landing page. Visitors don’t like a landing page that may resemble a rubrics cube. You need to cut their chase and position all the important content right in front of their eyes. It may be placed directly ‘above the fold’ (the present screen where the content is present before the visitors can scroll down). The option is to highlight the content in the form of blinking font or movable content to grab visitor’s attention.
- Select Colours and Typography Wisely
Two of the vitals ways to optimise a landing page is the correct selection of colour designs and typography elements (kerning – the white space between single letters or characters, font size and type, spacing tracking, etc.). It is a fact that colours can evoke emotions that can bring out positive or negative reactions from visitors. One needs to figure out the feasible colour combinations that can draw traffic to a website.
The same can be said for the content, which needs to be developed in a way so that readers can understand it without any difficulty. It makes sure that the focus is always on the content and not the struggle to decipher the details.
- Optimise-friendly for Mobile viewing and SEO
As per recent statistics, it has been found that 69% of responsive design and online activity is because of mobile traffic. However, it can be only possible if the landing page is found out by those search engines that are SEO (Search Engine Optimisation) optimized. The chances of a landing page to appear on SERP (search engine results page) increases when content related keywords are present in the headlines, content’s body and URL of the page.
- Addition of Elements Xs
Well, these elements are not like chemical X with which Powerpuff girls were born. However, these elements are no less critical in landing page creation. The elements are simply videos and images. Both of them are important because of the following reasons:
- Addition of videos and images make the landing page visually appealing and increases the visitor’s trust factor.
- A video can serve as a connecting factor that can educate viewers on the benefits of your offered service or products.
- The conversion rate is often seen to jump up by nearly 50% when images of real people are added on the website.
- Add Contact Info and Social Share Buttons
Sharing contact details like company name or location via Google Map is one of the simplest ways to gain the trust of visitors. When visitors realise that you are a genuine organisation, they start approaching your website and ask for your service/ products. Similarly, the use of social media share buttons can help convert prospective visitors to buyers via your offers and content.
If you think that the list of tips for landing page creation ends here, you may be amazed to know that there are still many other tips awaiting to be tried. Don’t stop learning. Who knows the new digital mogul is on the way! There are many high quality content writing agencies and digital marketing companies which can help you create beautiful landing pages.