As we all know, Kolkata is always famous for its great writers and stories. Almost every household in Kolkata has a good amount of great writers work in their house. Not only that growing up in a Bengali family in Kolkata is always involves reading good stories of great writers of all time.
As time goes by, we can witness a large number of digital marketing companies growing in the city Kolkata. It opens vast opportunities for content marketing careers. One big part of content marketing goes into writing, which is initially called content writing. Content writing is all about explaining the product or service you are offering in an entirely non-promotional way. Although, content writing has several different categories which require different styles of writing. But most importantly, content writing is different from regular writing. Well, there are some basic and necessary skills to pursue content writing.
To write a good piece of content for digital marketing; One must follow these steps.
- Must research: when you are going to write a marketing piece you must know everything about the product or the brand you are going to promote then develop an article filled with all the information in a unique style.
- Ditch plagiarism: when it comes to content writing, copying ones writing is a big NO. You can look into other’s works for research as much you want, but definitely, you have to come up with something unique with all that information.
- Must be familiar with the latest marketing tools: a content writer cannot write content if he or she doesn’t know about keywords, SEO, HTML, CSS, and WordPress. Few basics and in-depth understanding of these marketing tools can open a lucrative and successful career for a content writer.
- Importance of social media: content marketing goes parallelly with social media marketing. A content writer must recognize the importance of social media and as to be updated with the latest trends always.
- Stick to the point: one of the basic rules of content writing is being precise and sticking to the point. A good content creator must follow these rules.
Currently, in Kolkata, there are a good number of the leading content writing agencies, along with hundreds of small startups offering thousands of jobs in digital marketing and content writing. Kolkata people are always famous for their imaginative and good narrative qualities, which makes Kolkata a perfect place for content writers. Good content requires ideation, which is not a problem for Kolkata writers as they are all blessed with good imagination and ideation skills. Everything owed to the rich culture and heritage of Bengal.
Also, the majority of content writers work from home, making their work schedule and work independently as they want. Humorously speaking Bengalis are known for their impassive behaviour, so a large number of people are willing to work from home and earn good money. Content writing offers decent pay and liberty to work from home, which makes content writing a dream career for many people in Kolkata. Thus Kolkata can be considered as a very suitable place for content writing.