Guest Blogging, a blooming technique of content marketing, is a practice of writing contents for a third party website. The contents assists in promoting the publisher’s brand or products. It is done in the shared interest of the content creator and the publishers. While the publisher gets engaging content to attract their audience the content creators are benefited by publicizing their own brand integrity. Many content agencies provide guest blogging services.
If you are new to guest blogging and wondering ‘Why can’t I publish in my own website?’, you should certainly read the five benefits of guest blogging given below:
Acquiring Authority
Guest blogging boosts the authority of your blog or website which in the customary methods may take quite a long time and even years. When you get the chance of guest blogging for some top brands in your forte and your name starts appearing on their blogs you get better influence on your brand. It earns you the respect equal to that of that brand.
Improves Writing Skills
When you write guest blog for top brands in your niche you will be compelled to raise the standards of your writing. The blog not only engages the audience of the publisher but also influences your brand image. This demands quality content for the guest blogging thus forcing you to enhance your writing.
Attracts Targeted Traffic
When you write a guest blog for an influential brand in your field, it helps you to attract the specific target to your website through relevant backlinks. For example, let’s say, a women garment retailer writing for a fashion brand will be able to attract the traffic looking for clothing purchase. This relevancy is mandatory for guest blogging to reap the mutual benefits. The back links also help you to earn Google rank by increasing the traffic to your domain.
Guest Blogging enhances the Social Media Profile Visibility
When you are troubling to get the social media follower base in platforms like Facebook And Twitter, the mention of your profile name in the guest blogging will fetch you as much as 200 followers in a day. The visibility of your brand depends on the traffic you can attract to your social media profiles. Thus guest blogging is a great opportunity to make it real.
Increases the Connection
The social connection in the business is a healthy practice. The networking in this competitive world is not an easy task. The guest blogging acts as a prospect to get connected with reputed peers of your field. It also helps to earn respect among the peers and the audience when you can deliver unique contents of interest.
Thus the above advantages of the guest blogging gives you an idea about its importance as an online content marketing strategy. But the guest-blogging also needs caution while giving back links to your domain. Hence the guest blogging should be utilized to advertise your brand negotiating the SEO advantages to your domain in order to avoid the Google penalties classifying it as black hat SEO.