Written communication, since it was invented, has become an indispensable tool to conduct everyday tasks, be it business dealings, or merely talking to someone about trivial things.
Keeping this in mind, the first content writers were publishers of newspapers and magazines. They wrote content to communicate with many people at different locations, at the same time. In this regard, all of us, even today, perform the functions of a content writer – we write content and publish on all kinds of media. As years passed by, this unilateral medium of communication began to be questioned, and eventually, some content was found to be manufactured, manipulated, and misinterpreted. That is where trusted content writing agency India was required for high-quality content. Content Connects is one such agency operating from Delhi, India offering blogs, articles, PRs, Promotional articles, travel and educational, live news and sports and much more at budget-friendly prices.
Thus, a need for professional content writers was born. Professionals whose job role comprises of thorough fact-checking, correct interpretation, complete research, and writing in the simple yet correct language.
With the turn of the millennium, the rise of search engines gave birth to SEO copywriters whose job was to fill in the content for an ever-growing virtual world.
Search engines rewarded quality and original content while coming down hard on plagiarized, regurgitated content. With the evolution in the job profile of an SEO copywriter, specialized content writers were born as the need for professionals with the desired pre-requisites became ever increasing.
Digitization in the new era has made way for modernized marketing and business. Traditional physical marketing has made way for digital marketing. This development has brought content writing, as a profession, to the fore. Specialist content demands with crucially short deadlines have made good content writers a rare commodity in the present market.
In India, content writing is mostly done by freelance writers who are experts in their respective fields and impart knowledge in a form that is easily understood by people who require it. At present, there are a number of websites that offer content writing services at reasonable rates for all kinds of businesses and entities.
The marketplace in India has shifted from physical places to the Internet. Without an online presence, businesses have found that they are losing out on revenue to new entities that have made an impact in the virtual space. Therefore, even traditional businesses have taken up digital marketing as an integral part of their operations.
With this boom in the virtual market space, the need for specialized and general content writers has increased manifold. With Urban India contributing most to this need, even educated people from rural areas have found employment as content writers of varying degrees.
The structure of payment in the content writing industry is the same as any other, with experienced and established writers earning more than newly-joined and less experienced ones.
There is a vast array of topics and content in all kinds of media, and since one writer cannot be an expert in everything, an ascending growth in the need for content writers is expected. Therefore, opportunities for content writers in India will be ever growing for the foreseeable future, and educated youth in the country can opt for this as a viable career option.