COMMANDMENTS TO NURTURE YOUR COPYWRITING SKILLS
Just as the term ‘greasing the elbow’ goes very much coherent to any professional panorama, copywriting happens to carry additional baggage of greasing the minds as well. Apparently, copywriters can be synonymously ennobled as ‘Verbal Charmers’, who have to sell the emotions rather than products or services. In precise terms, the ones aspiring to nail it down as professionals in this arena have to be inclined to dedication, discipline and more than ‘Patience’. Irrespective of an individual opting for a respective course or working as an internee, it demands for investments on a couple of elements that will enrich their proficiency, which is ‘Time and Energy’. Well, this sounds more like young monks embarking on their spiritual journey, isn’t it?
Having associated this profession to the ‘Meditation’, let us recollect the abovementioned term ‘Verbal Charmers’. In one of the recent South Indian films titled “Lucifer”, there’s a particular monologue from a character about ‘KERALA’. He says, “Everyone says that Kerala is God’s own country, but I am sure he never entitled it. It must the work of some copywriter to promote the state.” Incisively, this could be regarded as an ample definition of the job’s nature.
Fine! Let’s delve into the basic qualities that an aspiring copywriter should possess…
- Be a Salesman in soul
The most distinct quality that an aspirer has to master is to become a salesperson indeed. However, it’s an upgraded state, where a Salesperson actually has some privileges, where he can rectify or modify his marketing skills on the spot. Nevertheless, copywriter’s work is going to meet zillions of customers at the same time and there’s no looking back once it’s done.
- Getting into the skin of physical sales
Indeed, this supposedly should have appeared as the first attribute. Before inheriting the skills of copywriting, it’s advisable to be a salesperson physically. So, it’s better to be a salesperson, which is not a mandatory commandment, but somewhat helpful. Apparently, it doesn’t mean that you’ll have to be an apprentice or have yourself employed as a salesperson, but even an imaginary attempt could be a better option.
- Learn from the ‘Meme Creators’
This one could be possibly looking an outlandish mantra, but it has remained as a hidden and integral part of copywriting. One of the perfect illustrations could be “Amul India” advertisements, where they have the copywriting done in complete accordance with the current sensations. This originated from the cartoonists in newspapers, which eventually got additional stuff of ‘words’ incorporated for Memes. So, it’s always best to remain updated with the current happenings and make an attempt to connect it with the respective product or service for which you’re associated with.
- Be simple and hit it straight
Yeah! Every language has its literature essence and bringing up newfangled phrases and words are definitely going to woo your readers, if it’s a novel or a newspaper. In contrast, it doesn’t work out most of the times for a copywriter. So explore yourself into the creative zones rather than picking up complicated words. End of the day, you need to make them fall in love with you and being egoless and catering to their tastes will make you succeed.
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