Content marketing is important as you read on this article and in case you are looking to get content marketing or content writing services, then we can help you with that.
The present era is of the internet, and the ubiquitous internet has empowered businesses to reach every corner of the globe and influence audiences. Outcome being a wider customer base, product branding internationally over ethnicity, cultures, and races. Companies are selling things from a needle to the ship, crafting products as per trends, and setting customized user experience over their portals.
Why is content marketing indispensable?
From the contemporary perspective, a content marketing strategy exclusively tailored for the product can bring about a significant boost in sales. Sales and marketing have to operate in a synchronized and coherent manner. To provide potential clients with relevant and suitable information for the things they are looking for over the internet, the content does the job, and leads them to the company’s website.
The sales funnel
To generate leads, help clients out by swooping over them with incredible content. The client may show interest. From here the baton passes over to the sales, where, the offers, schemes, etc. might sell the product.
How content marketing brings more visitors?
Google ranks pages by the quality of the content on the page and, by the back links, i.e. the links on another website that navigate web surfers towards the page. Publishing product-related information and useful content over various platforms like Quora, Stack Exchange, Tumblr, Question Hub, Facebook, YouTube and other websites has the potential to drive the visitors of these sites to the business website which may result in a sale.
What are the tools of the trade?
Depending on several factors the companies often make use of various content forms, some, e.g.:
- Whitepapers: Content Marketers write whitepapers, as an act of persuasion, to educate the audiences about the product, related services, and techniques and methodologies employed. Whitepapers may be written for wholesalers and retailers. The whitepaper is prepared by research efforts. It may span over 5-10 pages and essentially gives information about the products and services of a company.
- Infographics: It’s a graphical depiction of the product-related information. As it is said, a picture is worth a thousand words, an infographic is easily understood and can be shared over social media like Facebook, Pinterest, Twitter, etc. Infographics content is a powerful tool to attract audiences towards a companies products and services
- Blog writing:
Blogs are the most powerful method of marketing as they contain keywords and if optimized according to the SEO, they rank high in search results, showcasing the brand over search engines. There are many blog writing companies in Delhi who can write powerful blogs for your websites. These content writing companies can also suggest keywords and blog content strategy for your website.
- Podcasts: Series of engaging audios or videos streamed over the internet can get around the listeners to know about the product. Podcasts have low competition.
- Video Ads: YouTube is the next big thing. According to surveys, it’s gonna replace the conventional television network. And in some ways it has already done. People who have smart televisions spend a lot of time watching content on YouTube. What’s great about putting an advertisement over YouTube is that the content reaches the target. It’s customized.
A few Statistics, types of content over platforms:
Content marketing B2B and B2C
Referring to content marketing strategies in context of B2B the social media posts turn out to be the major mode of marketing. Case studies, testimonials are popular along with Videos. Other modes of marketing are effective too as according to their roles in the strategy.
Similar figures can be observed with B2C content marketing.
A few facts, how content marketing pays back
- Conversion rates: Statistically companies with consistent content marketing experience 6 times conversion rates than ones without. So it’s high time for you to get on board content marketing to experience better sales for your company.
- Boosts traffic: Providing the user with relevant information via blogging may results 350% rise in the website’s traffic. Some of this traffic is your potential customers, so content marketing makes a lot of sense.
- Brand Awareness: As the buyer knows about your product, if engaged properly the lead can be converted.
- Company-client relationship: empowering the client over product usage by appropriate manuals and content ties a knot of loyalty.
- Credibility: the client being authoritative over the product trusts the company.
- Compounding: Once written the blogs keeps the business getting the traffic.
- Buyer’s Psychology: the customer mind-set can be analyzed by tracking the whole journey of the order placed and future trends thus can be forecast. Content can be written for these forecasts which in turn gives you an edge.
- Cost-effective: investment made in content marketing yields better results and fits the budget well.
Content is King:
Content is going to get the real money, drive sales and build brands as long as we buy over the internet. Just as it was with Television, it brought fortunes, now it’s content marketing, as we all are connected to each other through the internet and content is the fuel driving the search engines over the websites.
Last but not the least: the world is shrinking, i.e. the constraints posed by time over distances are diminishing. The planet is a Global Village. Life has paced up, the internet is where the world is getting together, get the business over the internet, get it optimized for the search engines, get quality content to fuel the seo and discover the hidden treasure.
“The best marketing doesn’t feel like marketing”