How link building can help in SEO
Introduction
Internet Marketing has become the most successful way for today’s business development. It contributes significantly to the growth of any organisation in the digital era. One of the efficient and proven marketing methods is to divert the traffic towards your business website by using the best practices in Search Engine Optimisation (SEO).
Importance of building Links in SEO
Links present in a website becomes a seed for the business growth because based on the links available in your website Google derives the quality of your site and hence the ranking. It’s important to understand how Google’s algorithm works for ranking the site. Sites that have more back links tend to earn higher rankings, thus improving the business visibility and reason why Link building is important. Content marketing agencies in Delhi can help you build relevant links to increase SEO score.
The Google Search Quality team has published Search Engine Optimization (SEO) Starter Guide that is aimed to help the webmasters optimize their site for better quality and ranking. There are 2 fundamental ways the search engine uses the links.
To discover new web pages To determine the ranking of the web page in user search
Once search engines have scanned pages on the web, they would extract the content of those pages and add it to their index. They would then decide the ranking of the page based on the content and also the number of links pointing to that page from external websites along with quality of that site.
Building links
The SEO strategy is not complete without link building.Infact building links could be challenging and time consuming, however it definitely contributes to business growth. There are numerous types of links.
Here is the list of links types that matters for SEO
Internal Links External Links / Outbound Links Backlinks / Inbound links
Natural Links
Manual Links
Self Created Links
Let’s go through the definition and understand how these play a role in
SEO. Major types of the link in website are Internal and External links.
Internal Links
Internal links are links you see on a webpage that navigates you to another web page of the same domain. As a result, it increases your website authority which contributes to ranking
External Links
External links or outbound links are links that take you to another domain. An external link is considered as the most important criteria for ranking, but this in not regulated.
Backlinks or Inbound Links
These are links created by another website to your website. This in turn can be achieved in different ways.
Natural Link
A natural link is a link that you receive from other website owners without your consent. This indicates that your page has quality content worth sharing.
Target site
Manual Backlink
Self Created Backlink
Natural Backlink
Manually Created Link
Manually obtained links are links you obtain through efforts like requesting other website owners or bloggers to link your page.One does not simply feature another website as it will affect the quality of another.Keep in mind that the websites you want to be featured have to be relevant to yours otherwise the link will not provide much authority and value for ranking.
Self Created Link
Self-created links are links that are created by a website owner themselves to deceive the search engines that their links are relevant and hence these are termed as bad Back links which Google tries to devalue and hence impact the ranking
Conclusion
Potential growth of any business depends on their marketing strategy. With the advent of technology, creating website with best SEO strategy becomes the need of the hour. The process chart below depicts the path for any successful business growth