Digital marketing is the latest trend in the market these days. There are various types of advertisements present all over in the form of short ads, videos and many other things. You browse any website on the internet today doesn’t matter. There is digital marketing in some form or the other. The growth rate, especially in the last five years or so, has been tremendous. It has completely revolutionized the traditional form of marketing and is now the most preferred form.
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Let’s compare digital marketing with conventional marketing and find out why the digital form clearly stands out.
Digital marketing uses online platforms such as websites for posting advertisements. This could be in the form of videos, blog posts, etc. On the other hand, conventional marketing follows a completely different approach altogether. Newspapers, magazines or pamphlets are some of the most commonly used mediums. These are usually sent out to the potential customers in the form of hard copies. This approach can be quite boring since most people don’t have time to carry hard copies with them and read.
We live in a fast-paced world right now. Majority of the people don’t have time and find it tough to read newspapers or magazines for information. Online platforms are much more appealing and save time. People generally prefer to read and go through social media websites, favourite blogs and other platforms from their devices such as smartphones, laptops, etc. The content available over the internet is highly interactive and engaging. It quickly catches the attention of the potential customer. This eventually gets the job done in much less time as compared to the conventional means of marketing.
The customer reach is another key area where digital marketing is the clear winner. With digital media, any business or company can scale to almost any region over the world. It is not just limited to a local area. Presence on the internet makes the advertisements visible to people across the globe. The opportunity to spread content and gain customers is huge. Whereas with conventional marketing, the ability to scale the advertisements is limited. You are confined to specific demography. Efforts can be made to spread it to the other regions. But then, that requires an investment of more money and time.
Digital marketing also provides key analytics and insights which can help to track down the status of your advertising campaigns. The results can then be used to gain meaningful insights. Companies can plan their strategies accordingly and excel in the market. Conventional marketing does not provide such effective tools and ways to track progress. Instead, there is a lot of manual effort required.
Considering the present scenario and way digitization is taking over the world, it is fair enough