E-commerce websites are the modern day solution to all the shopping needs.
Enticing advertisements like APNI DUKAAN AMAZON. ….. JO KAHI NAHI WO YAHA MILEGA… compel people to scroll the website pages to have a look at the various products available.
Whether to shop or just to keep an update of the new products available, people do visit various E-commerce websites and even spend hours daily.
How quality Product Description helps in sales effort.
Once the customer has landed on a product page, the most relevant thing for a business to do is to convince the customer to move the customer to the shopping cart and push him to buy the product.
How this can be done?
This can be done through an excellently written product description.
A Product description is not just the supplier’s facts about the products, it’s not just the list of different colors and sizes. A Product description describes the solution to one of the customer problems, needs or desires.
A Product description is the detailed information or the marketing copy of the product to sell. A compelling product description content includes important information about the features and benefits of the product. It explains what a product is and why it’s worth purchasing. The purpose of the product description is to persuade customers to buy.
A quality product description does not need to be verbose. It should only explain what the customer is most likely to ask. So the product description needs to be more pointed and should be crisp. Sometimes the product image itself speaks a lot about the product so that should not be repeated.
Product descriptions are the tool for presenting and branding any product in a compelling and enticing manner. What benefits does the product offer? What problems will it solve? How is your product unique? All these questions must be answered in the brief description so as to convert sales.
Why PRODUCT DESCRIPTION is important for an E-commerce portal:
A common mistake E-commerce website owners make is they spend hours setting up their store, spend money on paid ads and then leave the product descriptions with just manufacturing facts.
A market study shows that the websites with product descriptions had a 68% increase in conversions rather than those using just manufacturer’s specifications. As a website owner, it’s important that you understand the customers’ needs or desires.
Product description educate customers regarding the product. It satisfies customer queries and curiosities. For instance, you wouldn’t buy a smartphone by looking at the picture alone. As a shopper, you would like to read the specifications and features of the product. By providing customers with supplemental product information, we help customers decide if that specific product is right for them. Providing enough information also helps prevent a build-up of customer service inquiries.
A Product description writing can also create and enhance the bond between your website and the customers. An honest and transparent product description generates a trust value of the brand and the website. For instance, a mention of a slight variation in colour in the original product is completely alright. It gives an honest expectation of the product before it is received. It also lowers return rates. However, being honest doesn’t mean writing all of your products flaws.
Product descriptions must be optimized so as to improve Search Engine optimization (SEO). Picking and including the right keywords in the descriptions can help rank high on Google. Obviously, first of all you want your customers to land your store to showcase your products and then convince them to purchase through your product description skills.
Product descriptions might also help customers to solve their problems or their needs which they expect your product will satisfy. For this, the product description must be creative enough to showcase a specific problem and its relevant solution offered by your product. An example of this can be HD PEN Spy Cameras. The compact gadget serves as a portable hidden camera for journalists and investigators.
If the customer identifies with the emotions in the descriptions, it is more likely that they will purchase the product.
A specific mention of what your product can do for the customer makes customers feel as if the product was made for them.
Remember, Product descriptions are right above the “ADD TO CART” button. It might be the last thing customers read before purchasing the product or leaving your store.
To get the best results, share enough information of the product but keep it short and clear, highlight product benefits emphasizing the targeting customers.
Are you looking to hire product description writers then get in touch with us TODAY
