How articles and blogs are different from each other and how blogs can help businesses get more clients?
Are articles and blogs different? This is a common question that often pops up in our minds. Well, the difference may not seem profound but that’s because we are not aware of what blog writing really is.
Here let us take a quick look into the key differences between article and blog writing.
- Use of SEO Keywords
SEO or Search Engine Optimization is the most important factor in blog writing. Blogs are written around keywords. Keywords are terms that will generate more traffic to the blog. In articles, SEO keywords are irrelevant even if they are published on the internet.
This is why many business houses invest in blogging platforms like WordPress.com to promote their products and services. The more SEO-oriented blog posts they publish, the more chances they have for high search rankings.
- Personal Touch
Article writing is more of a generic nature. They are information based on research work and statistics. There is not much space for personal opinion.
Blogs, on the other hand, give a lot of emphasis on the personal perspective of the subject. For e.g., if you are writing a business blog, you will put more emphasis on your business values, quality, and ethics.
Blogs will help you to share your own voice, ideologies, and personal thoughts that will grow your brand name.
- Blogs are self-published
Blogs are self-published as they are written by the authors themselves, unlike articles which go through a rigorous editing cycle.
So, while you are writing a business blog, remember the purpose of your blog and be diligent in choosing your words.
- The Length and Style
Articles are informative and they are lengthier than blogs usually ranging between 1500 to 5000 words.
Blogs are short and crisp and are written in a casual tone that is easy to grasp. The lengths can be anywhere between 300 to 1000 words.
- Blogs are Marketing tools
Blogs are marketing tools that will help you promote your business. Articles are generic in nature and they only provide overall information about a brand or a product.
Your blogs posts will help your business by connecting to potential customers on a personal level by interacting with them and sharing their concerns.
Blogs are a great way to build traffic for your content and your brand name.