By Priya Gopinath
AI tools creating disruption in the content writing industry
Artificial Intelligence tools like ChatGPT, Wibbitz, DeepArt, etc., are taking over the writing industry and affecting the livelihood of numerous content writers who have spent years learning and mastering their hands in diverse content formats. These AI-powered tools are already disrupting the creative industry by generating text and content at incredible speed and accuracy. As Automation is taking over the writing, editing, and proofreading tasks, is the displacement of human workers real? Let us explore here.
Applications of AI tools in writing and copy editing
The Artificial Intelligence tools use Natural Language Processing techniques to analyze general content that sounds natural and human-derived. This NLP, a branch of computer science, enables AI algorithms to learn from large amounts of text, perhaps from books, blogs, articles, and even social media posts, and use them to recreate new texts. In processing data, the NLP ensures that the text is derived using certain rules such as using keywords, making the content plagiarism free, etc. These tools can also convert data such as facts, images, and numbers into natural language.
Artificial intelligence writing tools can help save time in generating content outlines, ideas, and content drafts. Writers can use these tools to refine, optimize and personalize their content pieces to appeal to end readers and search engines. As they automate the time-consuming tasks of researching and word phrasing in content writing, it allows writers to concentrate better on creativity and storytelling. Though AI takes all efforts to generate well-researched content, it can never replace human writers. The perfect blend of creativity, the ability to understand the audience’s preferences, and emotional intelligence will always set human writers apart from their AI counterparts.
Thus, using artificial intelligence tools in content writing and editing has both pros and cons. Instead of worrying that AI is taking over the writing field, content writers should use these writing assistants as supportive tools in improving their scripts and streamlining their workflow.
Future of Artificial Intelligence in Writing – Trends and Predictions:
AI writing tools such as ChatGPT are rapidly revolving and are advancing to take up great roles in the paradigm of content marketing. Some trends and predictions to watch for in the future years are,
- AI tools will enable writers to create more relevant and personalized content for their target audience. We can expect the content to be based on real data, customer preferences, interests, and behavior.
- AI tools might edit the routine writing tasks in the content creation process and free up the time and resources for content writers to focus on high-level creative work.
- It might revolutionize the way we optimize content to create maximum impact. It is also expected to play a major role in content marketing analytics.
- AI will enable content creators and marketers to distribute content across different platforms and channels.
- AI tools are predicted to create content indistinguishable from the content created by humans. This questions the role of machines in the process of content creation and the role of humans in ensuring that the content created by these tools is ethical and unbiased.
From these predictions on the future of AI in content marketing, we could assume that AI is not a standalone tool, and it demands human intervention to present a perfect content copy. Humans also have the responsibility to make sure that the content derived by AI is ethical, unbiased, and is not breaching data privacy laws.
Is AI doing any good for content writers? –the perspective of a writer:
Undoubtedly, these AI writing tools help save the time and effort of writers in writing and editing content. They could also help the writers to write summaries, headlines, captions, outlines, etc., and help them overcome writer’s block by providing new ideas and writing inspiration. But using AI tools for generating content can present great risks and challenges for writers; they mitigate the originality and authenticity of the writing.
There are chances for these tools to create plagiarism issues and get the content rejected by search engines. They can also create a serious setback in limiting the creativity and critical thinking of the writer. There are also ethical and social concerns about AI writing tools, as they might generate biased and harmful text. As they blur the boundaries between content ownership and authorship and the agency for which the writer works, these tools can question writers’ credibility and accountability.
So the role of AI in content writing is not mitigating the work of writers and serving as a supplement for their writing skills but is a slow poison that comes as a replacement for human judgment and creativity. Though the machine can generate thousands of words quickly, it still takes the human mind to curate the content and ensure it is reliable, ethical, and accurate.
AI tools can never replace the human art of weaving words to create a content masterpiece. Maybe writers can use these tools to improve their writing skills and goals but should not rely on them completely, as experiments with NLP in curating content are still in their infancy. Writers are still responsible for checking and verifying if the content they get is plagiarized, misleading, harmful, or biased.
Overall, the use of AI tools in content writing can be considered a double-edged sword, with both benefits and shortcomings, along with ethical considerations. It is the responsibility of every writer to ensure that data privacy concerns are dealt with by extracting content using these tools. They have to ensure that the data of third-party consumers are not breached, and they have to ensure that the content that is been derived is logical and is at par with the topic under consideration and customer preferences. It also demands a lot of planning and coordination before being integrated with the existing content marketing process.
Verdict:
It’s a myth that AI tools could replace human skills in drafting an exceptional content piece. It might seem attractive now, but human formation could get short-circuited in the long run by relying too much on AI tools. They can never be a substitute for skilled writers, as they do not have their base of lived experiences or intuitions. They can never meet the creative potential activated through human conversations and thus could never achieve excellence in writing.