Facebook and Twitter are social media platforms that are well established in our daily lives. Actually, the social sites are changing the way of our socialization and living style as well as they are giving opportunity to promote our businesses. This is possible due to the new and exciting ways of promotion such as social media post writing. Why businesses should be on social media? Well! This is a popular topic in today’s business world. Its simple answer is that our business needs a social media presence to connect with our target audience and to spread brand awareness. With the strong development of our company’s social media profile, we can convert social fans into loyal customers. But how? We will have a deep look at it.
Social media is really huge in its nature and spread. Therefore, it’s very important for having the right social media marketing strategy. It is very important to convert visitors into customers. Obviously, the customer is one who pays our business, hence no business can afford their customer’s ignorance at all. Undoubtedly, we can say that a company needs a workable strategy to pull out real customers from the huge crowd of social media.
If we rely on the survey reports, then we can see that Facebook now serves 2.37 billion monthly active users, an increase of 55 million in the previous quarter. There are 330 million monthly active users and 145 million daily active users on Twitter. Not only Facebook or Twitter, but there are also many other social media sites like LinkedIn, Pinterest, Instagram, etc. are growing speedily. With such a huge presence daily updates of your social media accounts through content writing is very crucial.
Convert Social Media Fans into Customers- The strategy:
Business promoters, who decide to use social networking sites to help their business may find themselves at a loss due to a lack of effective strategy. For this, we have to make a workable strategy. Some of these are suggested here.
- Know Your Audience as a prospective customer:
This must be the first strategy to convert social media fans into customers. This means we need to clearly identify our target market. For this, we need to research and hence develop customer relations with an effective communication strategy to connect with our prospective customers. Based on the nature of the product, the company has to identify suitable age-group as well as a suitable product. Customization is needed for our outreach to meet the needs of our real buyers on social media platforms.
- Have a strong Social Media Presence by writing social media posts:
Only signing social media accounts will never be enough to get the real buyers. The reality is different for professional needs. The expert advice here is that, be sure to set up accounts on all of the major social networks with regular updates and contents. Further, post the relevant content continuously to interact with the followers.
- Know the wish and will of the customer:
It is very easy to say about the services that we may provide to our prospective customers. But, actually, first, we have to ask ourselves, that what is the wish of our customers? Why will they even consider to visit our page and hence why they will become our fan? If we can figure out this, then we won’t have to worry about trying to find them. Actually they will find us for sure. Therefore provide interesting and informative content to them with the input of entertainment. For example may start an official blog, to address issues that are common to the consumer base. Better to use visual aspect too. We may run contests, sweepstakes through social media accounts to engage followers.
- Be humorous and Interactive with fans and followers:
Many companies are missing this liveliness in social media marketing with their followers. It should be clear that social media success is highly dependent on interactions with human touch and not on the one-way communication with a feel of announcements. It is a proven fact that a general rhetoric formal statement will not cut much ice, but a humor-wrapped confident assurance will be heard and believed easily. So, companies, keeping their audience engaged with humor and interesting photos/videos are boosting the increase in sales. Hence, always be user-centric and produce the content with a positive impact. After all the statements like ‘Don’t worry! We are here for you.’ will always show the personal touch and consequently will have a positive psychological effect on the customers in making.
- Be responsive in real-time:
As we all know that social media is becoming crucial in customer service. People have this direct mode of contact with our business. So, they always expect the company to be engaged with them quickly in real-time. Reports say that having a question answered on social media promptly, easily motivates the customer to buy a product. A keen eye on the social inbox will make the faster conversions of the followers.
- Take professional support with CRM:
CRM i.e. Customer Relationship Management is an utter must strategy for all the growing businesses. CRM will definitely help to make good and happy relations to our future customers. Relevant information about the customer’s search habits and net-surfing routines will definitely help. Also, one should get all possible details about the customer such as birthdays, anniversaries, purchase habits as well as purchase budget. Thus we can figure out the possibility that how a follower may buy from us. Gather the information and handover it to the CRM system for analysing and hence getting true findings. This way one will be able to get more success without solely dependent on social media.
- Don’t say anything beyond the boundary:
A fine saying in the literature is that “Repeating and overdoing of any action or statement will backfire even if it is factually true.” It will develop boredom among customers in no time and which subsides very slowly. Therefore, promise that much only which is possible to deliver. When we become adamant about selling our products to them, they start losing trust from us. See the psyche of the customer is to expect newness and ground facts.
In today’s time, a company may get plenty of guidance and technical support to achieve their goal. Many service providers are working very well to provide interactive social media support, which is workable for the growth of the business. Also, free product trials will help to find the best suitable one.
At last, we may conclude that just go ahead and make an impressive move on the social media platform. Be sure that we would be able to convert our social media followers into customers easily. It is true that the FOMO factor for many businesses can be eradicated with the inclusion of social media only. The best social media strategy actually creates conversions taking three things: creativity, meticulous attention and always-on approach to customer service. This mixture will do wonder and will help the business to convert leads from social media.