Businesses always search for different ways to generate sales and increase brand awareness. Thinking of these ways and then its implementation can be very stressful for your team. Content writing services and content marketing is one of the ways that the businesses try to convert their followers. Social media is one sure way to enhance your business productivity. According to Facebook official investor relations data, Facebook had 2.50 billion monthly active users in December 2019. Twitter, Instagram, LinkedIn and other social media platforms have strong numbers in terms of active users.
If your business has a good number of followers on social media then you can try out some innovative methods to turn your followers into customers. There can be several ways to create interest in your social media fans like paid ads, posting buyer testimonials, interesting posts and many other creative ways. Let’s discuss some of these ways to make your social media fans interested in your product which ultimately leads to website visitor conversion. You can work out on some of these and probably add on more ways to influence your followers.
Offer Free product trials to the followers
Offering free trial ads on your social media business pages is one way to open the way to conversion. With free trials of the product, the fans will be able to know what your product is all about. Let’s say an example of Netflix how it’s offering a free trial of digital streaming for a month to the people. With these free trials, people can gather information about the products. They’ll also come to know what makes your product better and why they should become a customer. Along with this, the business can also make people understand about the pros of their products.
If the visitors are satisfied with your free trial of the product then they’ll surely go-ahead to grab the long term membership. So, you can positively make your fans convert into loyal customers.
Show off your customer testimonials as well as social proof
Though your social media account has a huge number of followers, it doesn’t mean you will have better sales. You need to attract them and make them your customers to increase the business profits. How? Let’s understand this through an example. Whenever you go to a store to buy a cloth, you compare it with other available options and look at the pricing & quality. But, when you’re buying a cloth online, you’ll have to rely on the customer’s reviews and testimonials. This is what is called social proof and these are considered crucial for all businesses when it comes to converting the social media followers into customers.
Right from showing the positive reviews to celebrity endorsements, these are some important tactics that’ll help you in establishing social proof for the social media fans
Offer instant Customer Service Experience
When you want to convert leads from social media writing, you cannot forget about the live chats. If you’re offering instant and excellent customer service then there’s the probability of getting more sales and profits. It has widely accepted that a good live chat can make your social media followers convert into customers. If there is a live chat facility on your website then you can increase the conversion rates by understanding and satisfying the queries of your website visitors.
For example, you post an attractive ad on your Facebook page. Your social media fans would love to know more about the offer and in all likelihood they will visit your website. Through live chats, you’ll be able to respond quickly to the visitors and solve their queries about products with real-time assistance. This ensures direct connectivity with all the visitors. If you don’t want to lose your potential customers then make sure that you’re responding instantly to visitors. If any visitor is having any doubt about purchasing the product then they can go for a live chat option to solve them. With this, you can surely increase the sales and convert the visitors into potential customers.
There are a many live chat software available. You can try out any of them which suits your requirements. You don’t need to worry about the installation or the security issues of the live chats. You just need to copy and paste the code in the email or the web page to get started with live chat. Along with this, SSL encryption of this software ensures complete security to the chat sessions and all the information of the customers.
Content Writing Services can help in writing great social media posts
Content writing services is also one of the ways that you can try to convert your social media followers into customers. Writing posts etc can motivate a customer to buy a product. You can hire content writing agency which can help you send regular social media posts.
A study was conducted by Facebook Nielsen in 2018 which revealed that more than 50 percent of buyers were likely to buy from a business if there was a live chat facility on the website.
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Keep your social media fans engaged
Once your social media fans are on your website. You should try to keep them engaged which can lead to a certain probability of conversion. You must have seen Exit-intent pop-ups whenever you try to exit any website. The statistic show that 35% of lost visitors can be saved through exit-intent pop-ups. In such a scenario, applying exit intent popup plays an essential role in holding back visitors and encouraging them to make sure that they have a reason to stay or return to your website in the near future.
The main reason for these pop-ups is to make you stick around the website. Sometimes, the display of these exit-intent pop-ups can be annoying for the visitors. But, if they were already leaving your website so there will be no harm in displaying an exit pop-up. Sometimes, adding exit-intent pop-ups can work and manage to save some visitors. These are attention-grabbing and prompts visitors to take some useful action. Ultimately, it can help increase your sales, convert visitors into customers and also reduce the bounce rates. So, considering building own exit-intent pop-ups for the website would be an effective idea.
Popular examples of good exit-intent pop-up include free demos, free newsletters, discount coupons. For example, if a prospective customer is about to leave your website, a pop-up showing 25 percent discount on your best seller can help in conversion.
Offering incentives to your social media fans
Adding a lead magnet to your social media ads can be a great idea. A lead magnet is some sort of incentive to your potential customer who provides his or her email and other contact information. It is more than obvious that people want something in exchange for something. Even if it’s just contact information, why will people share it? So it’s a great idea to create lead magnets to generate more leads. Leads magnets can be an interesting video, an e-book, a discount code or a free trial.
If the lead magnet strategy is done in the right way then it can help you in converting your social media followers into good leads. For creating a lead magnet, you need to determine and focus on the target customer.
Example – Avail 10% discount on our best seller, all you need to do is to fill this form with your email address and click on the Submit button.
How to tap visitors who show enough interest in your product and services
Your potential customer sometimes visits your website or your social media page to know more about the product or service that you are offering. It’s a great idea to tap these visitors as they are more likely to make a purchase. So how to go about doing it? This can be done through re-marketing your PPC campaign.
You can simply track these potential customers through a special tracking code which places cookies on the browsers of your potential leads. Now these people can be served with repeated ads about the products in which they have shown interest. It is one sure way of getting more conversions.
Create a Sense of FOMO for the visitors
One of the best ways of making your website visitors a potential customer is to create a sense of FOMO. This is basically a fear or feeling of being missed out of something beneficial and interesting. You can do this by running social proof ads, offering an attractive lead magnet and giving an incredible opportunity to the visitors. Don’t forget to limit your offer to make the visitors of the website more enthusiastic about the offers.
These are some of the strategies for turning your social media fans and visors into your potential customers.